ACCOUNT

SERVICES

Creative direction
UX & UI design
Brand guidance

OVERVIEW

Gnack is a robust, programmatic advertising platform where brands can easily connect with their brand champions to collaborate on user generated, native marketing campaigns on Instagram and Snapchat. During the initial stages I joined the team to lead creative oversight in branding, strategy, and interactive execution throughout the complex system required to enable such a unique service. I oversaw initiatives that would evangelize and activate a platform to empower everyday consumers and brands to foster mutually beneficial connection. From web-based intuitive campaign creation, to streamlined active engagement for mobile users, I cultivated a system to facilitate authentic relationships between consumers and brands.